Meghan Markle surprised fans with the announcement of her new lifestyle brand, American Riviera Orchard. The Duchess of Sussex revealed this exciting venture through a brand new Instagram page, attracting a total following of 315,000 followers. What’s even more thrilling is the backing of her famous friends, including Kris Jenner, Abigail Spencer, Elle Macpherson, Mindy Kaling, and Misha Nonoo. Mandana Dayani, who previously worked at Archewell, also showed her support for Meghan’s latest project, expressing her enthusiasm for what’s to come. The outpouring of love and encouragement from Meghan’s close friends is truly heartwarming, with Kelly McKee Zajfen and Heather Dorak among the first to follow the new brand.
Teaser Trailer and Brand Details
In addition to the launch of the Instagram page, Meghan shared a teaser trailer giving fans a glimpse of what’s in store. The vintage-themed clip features Meghan cooking in a stunning stone kitchen, arranging white hydrangeas and roses, and showcasing her elegant style in a billowing black dress. Set to Nancy Wilson’s “I Wish You Love,” the video captures the essence of Meghan’s new brand. The brand’s logo, displayed in gold calligraphy across nine posts, hints at its elegance and sophistication. Based in Montecito, where Meghan and Harry now reside with their children, Archie and Lilibet, the brand’s location reflects the couple’s new chapter in life. Although specific details about the brand’s offerings have yet to be confirmed, a trademark application suggests it may include downloadable and printed recipe books, tableware, textiles, jams, and marmalades.
Previous Ventures: The Tig
This isn’t Meghan’s first foray into the world of lifestyle brands. Before marrying Prince Harry, she ran a successful blog called The Tig, which she described as “a conversation between girlfriends.” The blog covered a wide range of topics, from fashion and beauty to Meghan’s experiences as an aspiring actress and her personal reflections. Sadly, The Tig was discontinued in 2017, but it laid the foundation for Meghan’s future endeavors in the lifestyle industry. Her new brand, American Riviera Orchard, seems poised to continue The Tig’s legacy of authenticity, inspiration, and style.
Meghan Markle’s latest venture, American Riviera Orchard, has captured the attention and excitement of fans and celebrities alike. With a strong support system behind her and a teaser trailer that oozes elegance, Meghan’s brand is shaping up to be a must-watch in the lifestyle market. As more details unfold and the brand takes shape, one thing is certain: Meghan’s dedication to authenticity and passion for connecting with others will shine through in every aspect of American Riviera Orchard.
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