The recent collaboration between Kendall Jenner and Tory Burch on Instagram has caused quite a stir in the fashion and beauty world. This dynamic duo released an Instagram Reel that showcased Jenner as the face of Burch’s new fragrance, Sublime. The campaign video was nothing short of dazzling, featuring Jenner in various stunning outfits, including a nude lingerie set under a gold net dress and a striking red bikini set.
ELLE.com beauty writer Carol Lee has praised Sublime’s scent profile as “fresh and inviting yet subtly sexy, with notes of mandarin, vetiver, and florals such as rose and osmanthus flower.” In an interview with ELLE.com, Jenner expressed her agreement with Lee’s assessment, stating that “confidence is when I feel most myself, when I am my goofiest, weirdest, just fully unfiltered self, and that is what Sublime is about.”
The Sublime campaign featuring Kendall Jenner was expertly captured by the talented photography duo Mert Alas and Marcus Piggott. The campaign also features original music by Bakar, who recorded a cover of Edwyn Collins’ “A Girl Like You.” This multi-talented team has truly brought the essence of Sublime to life in a visually stunning and musically captivating way.
Designer Tory Burch herself handpicked Kendall Jenner to be the face of the Sublime campaign, citing Jenner’s “quiet power” and fearless entrepreneurial spirit as reasons for her choice. Burch admires Jenner’s great family values and strong work ethic, making her the perfect embodiment of the Sublime brand. Burch also revealed that she personally wears Sublime and sees wearing fragrance as a meaningful ritual in her daily routine.
The collaboration between Kendall Jenner and Tory Burch on the Sublime campaign has been a resounding success. With Jenner’s natural charm and Burch’s keen eye for talent, the campaign has captured the essence of confidence, individuality, and sophistication that Sublime embodies. This partnership is a testament to the power of creativity and collaboration in the world of fashion and beauty.
Credit: Tory Burch, Aimée Lutkin
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