In an unexpected twist in the world of fashion, comedian and actor Pete Davidson has taken the reins as the creative director of Doublesoul, a vibrant sock brand based in New York City. At 31 years old, Davidson is not only recognized for his wit and humor, but now he’s stepping into a realm where few would consider socks to be the centerpiece of a fashion conversation. Traditionally seen as an overlooked accessory, Davidson’s foray into the sock industry emphasizes the subtleties of personal expression through everyday wear. This ambitious move reflects his desire to redefine what we consider stylish and, more importantly, accessible.
The Philosophy Behind the Style
Why socks? To this question, Davidson provides a candid perspective. In his view, socks often elude serious attention in the broader fashion arena; they are frequently treated as mere afterthoughts. “You get a 20-pack at Foot Locker, or you’re buying novelty socks with burgers on them,” he remarked, capturing the essence of how most people approach sock shopping. Yet, this notion opens up potential for innovation and creativity which Davidson seems eager to explore. With the intent to shift socks from the background to the forefront, he positions them as vital components of a wardrobe that reflect individual personality.
Davidson’s initial meetings with Doublesoul were marked by his proactive approach. Strumeyer, co-founder of the brand, noticed Davidson’s keen understanding of cultural relevance and his impressive list of innovative ideas during their first brainstorming session. This is a testament to his maturity and experience navigating the intricacies of public life since the age of 19. Davidson’s insights resonate with anyone striving for authenticity in their personal style, reminding us to prioritize our own tastes rather than succumbing to fleeting trends.
As he described, the imperative lesson he learned in the industry is “to get what you think is cool, because that’s original.” This refrain speaks volumes, as he underscores the importance of individualism in a heavily commercialized world, where many feel pressured to conform to prevailing aesthetic standards.
However, Davidson’s journey hasn’t been devoid of challenges. He remains self-critical, reminiscing about a time when his output was driven more by a hunger for opportunities rather than a discerning selection of projects. This eagerness often leads to an overexposure he now recognizes as a potential pitfall. He admits that during his rise, it was difficult to turn down offers, which resulted in an election of various partnerships—some of which he looks back on less fondly.
His newfound motto, “less is more,” encapsulates a pivotal shift in his approach. Gone are the days of overstuffed wardrobes dominated by flashy pieces. Instead, the comedian expresses a desire to break stereotypes associated with male fashion, underscoring his aim to craft an identity that is distinctive yet relatable.
In his evolution, Davidson acknowledges his past missteps—fashion experiments that ended up being far from his current aesthetic ideals. Reflecting on photos from his early twenties reveals a style heavily influenced by a rapper’s wardrobe instead of one befitting a comedian. Through his candid admission, Davidson offers an uplifting message about growth and self-discovery; he is reassured by the fact that at 31, he has finally embraced an authentic iteration of himself.
Recognition of his fashion prowess is not new for Davidson. Previous collaborations showcase his ability to transcend the boundaries of comedy and style—making appearances as the face of campaigns for H&M and Calvin Klein, and even making a notable entrance into the modeling world at the Alexander Wang Collection1 show. Each collaboration marks a profound intersection of comedy and fashion that Davidson now seeks to expand upon in his latest venture.
With Davidson at the helm, Doublesoul is poised to challenge perceptions attached to sock fashion. His journey illustrates a refreshing narrative where individuality defies conformity in an industry often dictated by trends. As he reimagines the humble sock, Pete Davidson invites us to reconsider not just what we wear, but how we express who we are.
Leave a Reply