Jasmine Tookes, a name synonymous with high fashion and grace, is not just resting on her laurels as a celebrated supermodel. With over a decade strutting her stuff for Victoria’s Secret, she has taken a bold step into the world of swimwear design. Collaborating with Montce, a brand known for its luxurious and innovative swimwear, Tookes aims to create a collection that encapsulates her travel experiences, notably her time in Italy. This venture underscores her commitment not only to style but also to empowering women at every turn.
A Fusion of Luxury and Wearability
Tookes articulates her vision for the swimwear collection as infused with a sense of luxury while remaining practical. She has succeeded in crafting pieces that resonate with contemporary women who seek elegance in their everyday attire. The collection’s aesthetic draws inspiration from nature, featuring soft, neutral color palettes and textures that feel both timeless and chic. With over 100 styles, including an array of solid colors and playful prints, this collection is a testament to Tookes’ eye for detail and her understanding of what women desire in swimwear.
Pricing ranges significantly, making it accessible for various budgets, from a budget-friendly $18 scrunchie to a luxurious $348 maxi dress. This diverse range allows more women to experience the empowerment that Tookes envisions, reflecting her commitment to inclusivity in fashion. By providing sizes from XS to XL, and even offering curvier options, she demonstrates a keen understanding of the modern fashion landscape, where representation is crucial.
Fit Over Everything: A Focus on Confidence
When discussing her design ethos, Tookes emphasizes the importance of fit. For her, a swimsuit must flatter and provide support while ensuring comfort. This philosophy resonates with many women who struggle to find swimwear that enhances their silhouette without compromising on comfort. Her preference for tan line-friendly designs and chic cuts underscores the practical needs of women who wish to feel confident at the beach or beyond. Tookes brings in her personal insights into what makes swimwear not only beautiful but functional.
Moreover, she shares insider tips for looking flawless while navigating the inevitable tan lines that come with sunbathing. She advocates for the use of body makeup and light airbrush techniques to help women feel perfect, suggesting that confidence can truly be designed with the right tools. It’s this commitment to both beauty and comfort that makes Tookes not just a fashion icon but also a relatable figure for women everywhere.
Inner Strength Fuels Outer Beauty
Beyond fashion, Tookes’ philosophy extends into self-care and mental wellness. She emphasizes the importance of holistic well-being—focusing on physical health and mental harmony through gratitude, activity, and personal care. This holistic approach underscores her belief that empowerment begins from within, and only by nurturing oneself can true beauty shine through.
The intersection of Tookes’ modeling career and her new venture into design reveals much about the evolution of modern women’s fashion. Jasmine Tookes not only redefines swimwear but also influences how women perceive themselves and their style choices—encouraging them to embrace their bodies and celebrate their individuality with grace and confidence.
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