In the world of entrepreneurship, striking a balance between professionalism and personal expression can be a daunting task. However, for Pauline Vitale-Paterson, co-founder of Dr Paw Paw, a cult skincare brand, this balance is achieved through a vibrant and colorful wardrobe. Pauline’s journey into embracing color did not start as a strategic decision; rather, it began as a rebellion against conformity. Coming from a background as a hairdresser, she felt restricted by the requirement to wear black, a color that symbolized limitation and restraint in her eyes. Breaking free from these constraints, she immersed herself in a spectrum of colors, bringing life to her wardrobe with bright outfits.
Pauline’s colorful clothing choices go beyond just making a fashion statement; they embody confidence and authenticity. “Dressing in color allows me to showcase my personality and creativity,” she explains. It’s not merely about standing out; it’s about feeling true to oneself and celebrating one’s unique style. Color, for Pauline, brings joy and happiness into her life. Whether it’s a vibrant rainbow dress or a subtle pastel top, the presence of color has the power to uplift her spirits and brighten her day.
The colorful wardrobe of Pauline also mirrors the vibrant spirit of Dr. Paw Paw, a brand known for its bold and joyful approach to beauty. Yellow, the primary branding color, finds its way into Pauline’s outfits as she represents the brand with pride and aligns herself with its identity. As the brand expanded its product range, she embraced the opportunity to highlight its ethos through her wardrobe choices.
Pauline’s colorful outfits not only benefit her but also impact those around her. Her son once expressed how he could spot his mother from a distance due to her brightly colored jacket, showcasing pride in her unique style. These moments remind Pauline of the influence one can have simply by staying true to themselves.
Approaching style and wardrobe decisions with a focus on self-care and wellbeing, Pauline plans her outfits for the week in advance. This practice not only makes her feel organized and prepared but also adds a sense of structure to her routine. By hanging her outfits outside the wardrobe where she can see them, she minimizes the morning hassle of deciding what to wear, ensuring a smooth start to each day.
For individuals looking to incorporate more color into their wardrobe, Pauline offers valuable advice. Start by introducing a colorful accessory to an outfit, such as a scarf, belt, or pair of vibrant shoes. This pop of color can instantly uplift the mood and enhance the overall look. Furthermore, transitioning from dark colors to brighter ones can make a noticeable difference in appearance, making one feel and look more youthful.
Embracing a colorful wardrobe is not just about making a fashion statement; it’s a journey of self-expression, confidence, and authenticity. For Pauline, color is a powerful tool that brings joy, happiness, and a sense of identity to her life and brand. By boldly showcasing her unique style through vibrant outfits, she not only inspires others but also creates a positive impact on those around her. So, next time you’re standing in front of your wardrobe, dare to add a splash of color and see the difference it makes in your day.
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