Bobbi Brown, a renowned makeup artist, launched her new brand, Jones Road Beauty, in 2020. This brand has gained immense popularity for its clean, high-grade formulas designed for all ages, skin types, and skin tones. Bobbi Brown herself describes Jones Road as a collection of products she always wished for but couldn’t find elsewhere. Drawing from her 40 years of experience as a makeup artist and product developer, Jones Road Beauty is a reflection of who she is today.
One of the key elements of Jones Road Beauty is embracing imperfections. Bobbi Brown believes that women today have a new definition of beauty, one that celebrates imperfections. She has observed a shift in the way women shop and wear makeup, with a focus on enhancing natural features rather than covering them up. The brand aims to empower individuals to feel confident in their skin and to use makeup as a tool for self-expression.
One of the standout products from Jones Road Beauty is the ‘What The Foundation’, which gained attention after an influencer’s viral demonstration. Bobbi Brown recommends applying this foundation with fingers to tap a small amount into the skin and build up coverage as needed. The goal is to keep unique features like freckles visible while achieving an even skin tone. The ‘What The Foundation’ is designed to cover redness and blemishes without masking the skin’s natural texture.
When asked about the products she can’t live without, Bobbi Brown mentions the ‘Miracle Balm’ and ‘The Mascara’. The ‘Miracle Balm’ is a versatile product that can be used as a tint, blush, highlighter, lip tint, or moisturizer. It provides a natural flush of color and glow when applied to the cheeks, nose, and forehead. ‘The Mascara’ is a clean, jet black formula that separates, lifts, and volumizes lashes with just one swipe, making eyes appear more defined and awake.
Bobbi Brown is a proponent of the ‘no makeup’ makeup look, which focuses on enhancing natural features with minimal product. This look is flattering on all skin tones and has gained popularity in the realm of ‘Clean Girl Beauty’. Bobbi recommends starting with complexion products to even out the skin tone and conceal any redness or blemishes. For the eyes, she suggests using mascara and pencil to make them pop without looking overly done.
Overall, Bobbi Brown’s approach to beauty with Jones Road Beauty is about celebrating individuality, embracing imperfections, and enhancing natural beauty. The products are designed to be versatile, easy to use, and suitable for all skin types. Whether you’re a makeup enthusiast or someone looking for a fresh, minimalistic approach to beauty, Jones Road Beauty offers something for everyone.
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