Meghan Markle, known for her role in the royal family, recently launched her new brand, American Riviera Orchard. The brand was introduced through an Instagram and website, showcasing its first product, small-batch strawberry jam. Despite this, there seems to be a lack of transparency surrounding the company’s origin story. While Meghan has not revealed the backstory behind American Riviera Orchard, the term itself is reflective of the Santa Barbara area where she currently resides with her husband, Prince Harry, and their two children.
Santa Barbara, where Meghan resides, has long been known as “The American Riviera” due to its pleasant climate, beautiful landscapes, and thriving food and wine culture. This term, embodied in the brand’s name, is a nod to the region’s charm and allure. Meghan herself has expressed her approval of the name, finding it authentic and reflective of her personal connection to the area.
The Instagram and website for American Riviera Orchard quietly went live on March 14, with Meghan offering a glimpse into the brand’s aesthetic through an Instagram Story. The website featured a waitlist sign-up, hinting at more products to come. While the full lineup has yet to be unveiled, reports suggest that jam will be a prominent offering. Trademark applications filed by Meghan in early February indicate the brand’s expansion into various categories, including cookbooks, tableware, and more.
According to sources close to Meghan, American Riviera Orchard will embody everything she loves – family, cooking, entertaining, and home decor. This new venture is a personal passion for Meghan, as she looks forward to sharing her unique style and favorite things with the world. The brand is expected to launch sometime this spring, with friends Tracy Robbins and Delfina Blaquier already giving a sneak peek into the products through social media posts.
While the official launch date of American Riviera Orchard remains unknown, reports suggest that the brand will debut in the coming months. Meghan’s involvement in a lifestyle show for Netflix also hints at her dedication to celebrating cooking, gardening, and friendship. As the brand gains momentum, it is likely that Meghan will reveal more details about her latest project, allowing fans to get a closer look at American Riviera Orchard.
Overall, Meghan Markle’s new brand, American Riviera Orchard, holds promise as a reflection of her personal tastes and interests. With a focus on family, cooking, and lifestyle, the brand is poised to make a mark in the world of home and kitchen products. As Meghan continues to develop and expand the brand, it will be interesting to see how American Riviera Orchard evolves and connects with consumers on a deeper level.
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